Object storage, also known as object-based storage, is a way of addressing and manipulating data storage as objects. Objects are kept inside a single repository, and are not nested inside a folder inside other folders.
Though object storage is a relatively new concept, its benefits are clear. Compared to traditional file systems, there are many reasons to consider an object-based system to store your data.
Object storage is becoming popular because it acts like a private cloud and provide linear scaling without limits. This is largely because it does not have any hierarchies and can scale out by simply adding more capacity. As a result, object storage is also very cost-efficient and is a good option for cheap, deep, scale-on-demand storage. Object storage is also resilient because it often keeps three or more copies of the data, much like public cloud storage.