What Will be Big at NAB 2018 & What it Means for Data Storage


Judging by industry predictions & marketing buzz… here a few hot topics to expect at NAB 2018 & what they mean for data storage strategies:

Increased M&A Activity by Studios, Broadcasters, Vendors — Requires Capacity Planning and Consolidation Across Entities:

Vendors, broadcasters, and production companies are all consolidating and forming ever bigger groupings. Acquisitions such as Walt Disney’s purchase of 21st Century Fox, means consolidation in the media industry.  Such consolidation typically has major impact on the storage and data center footprint. What does this mean? It means that you need solutions that provide visibility into data storage, across multiple vendors and organizational silos, for cross-storage, cross-vendor capacity planning and seamless data migration.

More Sophisticated Data Rendering with 4K, HDR, Virtual Reality and Augmented Reality — Driving Data Growth:

New and better imaging, sound, and fidelity, are all coming our way with exciting technologies: such as Ultra High Definition 4k (and even 8k) capture, High Dynamic Range (HDR) content, and the explosion of Virtual Reality and Augmented Reality options — which created the stunning images that we saw at the PeyongChang Olympics… But all of these new techniques have one thing in common, they generate more data than before. Additionally, this major growth in data needs to be squeezed into (already tight) IT budgets.

The bulk of this data becomes inactive/cold within weeks to months of creation… imagine if you could seamlessly offload the cold data to a lower cost secondary storage and eliminate its DR and backup overhead—without media artists and users ever having to remember asset tags in an offline archive or look elsewhere for their media assets. Transparent data archiving that identifies and moves cold data to lower cost cloud, object or tape storage of your choice, while preserving access from the original location, is important.

Advancements in Internet of Things (IoT), Artificial Intelligence (AI), and the Cloud — Opening New Ways to Harness Data:

As AI, IoT, and the cloud advance, we are entering a truly fascinating era, an era where automation can “learn” from data.  Of course, this learning requires mining extensive data sets. This means we are going to have to learn how to not only store vast amounts of data, but also quickly find relevant cuts of the data, to feed AI and big data analytics. The ability to build dynamic data lakes on the fly, quickly and easily, regardless of where the data lives, is going to become important. A transparent namespace across all your data silos, both on-premises and in the cloud, enables this.

What do you see as major trends and pain points? Come stop by the Komprise booth (SL14217) @ NAB 2018 to share your thoughts, see how intelligent data management addresses these key issues for media and entertainment companies, and win cool prizes!

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