As data grows, storage costs escalate. It is easy to think the solution is more efficient storage. But the real cause of storage costs is poor data management. Over 70% of data is cold and has not been accessed in months, yet it sits on expensive storage and consumes the same backup resources as hot data.
The result? Storage costs are rising, backups are slow, recovery is unreliable, and the sheer bulk of this data makes it difficult to leverage new options like Flash and Cloud. Sounds familiar?