By 2025, 175 ZB of data will be created, up from just 33 ZB in 2018, including structured, semi-structured and unstructured data. The result? Costs to store and transmit data , while always a concern, has taken on increased importance in this era of explosive data growth and pressure to become data-driven. How can you keep up with today’s growth while identifying the “who, when and what” of your unstructured data? It starts with knowing your data, improving your organization’s competencies to manage and capitalize data, helping you to better-understand data types, access patterns, and place them strategically in the right infrastructure.