Last week, the Komprise team packed up and headed to the National Association of Broadcasters Show (NAB) in Las Vegas, Nevada. At the show, we spoke with a few of our storage partners about the innovations we were seeing, such as the growth of Ultra High Definition Video, and how media organizations are leveraging Komprise and secondary storage to manage the explosion of data resulting from them. I wanted to take a second to share some of the highlights from those discussions.
Beyond Ultra High Definition Video
At NAB this year, solutions took UHD to a new level. High Dynamic Range 8K workflows were on display in demonstrations like the production/post-production breakdown of the upcoming film The Week Of — held by Panasonic, Light Iron, and Netflix. Also at the show, Spin Digital and Intel debuted 16K video playback and video processing. As these video formats increase in quality, the amount of data captured for each project is increasing exponentially.
Watch our conversation with Jeff Braunstein of Spectra Logic about the UHD and its impact on storage.
Media Assets Need to Stay Accessible
One of the recurring themes in our discussions with our customers at the NAB was that, as media companies are looking to drive more value out of their existing assets, offline media is no longer an option. For most organizations, however, continuing to purchase tier one production storage to store this data on is cost prohibitive. Customers in this situation can benefit from an Active or “always on” media archive which provides the cost benefits of using secondary storage while preserving access to the files if and when they are needed for future projects.
Watch our conversation with Jon Toor of Cloudian about the need to keep assets online.
Most IT budgets are not growing to match the increased storage needs.
Most of the customers we spoke with at NAB are faced with a similar mandate, to adapt to increasing storage demands while staying within a flat budget. They want to invest in resources that expand the capability and efficiency of their creatives, but instead, have to use that spend to purchase additional network attached storage capacity. By offloading inactive media assets to more cost-effective secondary storage tiers, companies are able to significantly free up the capacity of their production storage. This allows them to focus resources on additional creative tools.
Watch Komprise discuss this mandate to cut costs with David Wohlford of IBM.